We are parents of young children and were once in your shoes: we wanted to set up a 529 account for our kid but had no idea where to start. It felt scary: education is expensive and we wanted to make the right choice for our kid. For us, it felt like we really had to study everything as we did not want to mess up and be unable to pay for education in the future.

With our background in business strategy, we spent a lot of time analyzing all the 529 options. We decided to utilize all our research and help others.

For liability reasons, this website is educational in nature. We are happy to talk with you 1:1 to better understand your situation and educate you on options that are tailored to your needs. You can book time with us here.